It’s that time of year again to start thinking about promotional items! I’m always on the look out for new ideas for promotional items that a) show a sampling of my illustration styles, b) aren’t too expensive, and c) are green, (i.e. reusable by the recipient, have little waste in the printing process, and made with recycled content.)
My favourite reusable promotion idea is a calendar… it’s an excellent way to feature your artwork because it isn’t just filed away in a folder with other artist samples, and it’s seen and used every day for a year by the recipient and their coworkers. (Your art out in plain view = good. Your art in a filing cabinet = bad.)
So this year I put together a 2009 Calendar of my recent children’s book illustrations, featuring illustrations from The Little Boy’s Smile, Tartan Meets the Queen, Good-Bye, Baby Max, Spotty & Eddie Learn to Compromise, Bookie and the Scoliosis Diagnosis, and The Brotherhood of the Stinky Underpants.
iPhoto Calendars & Print-On Demand : Putting the calendar together couldn’t have been easier, as instead of creating it from scratch and handling the printing myself, I used iPhoto and was done assembling my calendar in about an hour. And conveniently, you can order your calendar through iPhotos print-on-demand service (i.e. only print & pay for the quantity you need.)
The lovely thing about print-on-demand is you only print what you need… whereas if you go with offset printing, you have to print a high-quantity which can bring down the cost per-calendar, but also means you may end up with a lot of unused & wasted promotional materials (not very green). Another benefit of print-on-demand for low quantity printing is you can create multiple promotional calendars tailored to specific target audiences at no extra cost to you.
Green Printing Specs : I contacted Apple Photo Services directly to find out how environmentally conscious their products are, and was informated that their printed products use environmentally friendly materials. They use McCoy paper stock (by Sappi) which contains 10% post-consumer recycled content, is certified by both the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI), and the electricity to produce the paper was generated with 100% renewable energy. They also use nontoxic and recyclable dry inks for printing. You can find more product specs on iPhoto printed products here.
So there you have it, an easy reusable promotional item that’s quick to put together, not too expensive and green! If you’re interested in a copy of my new, (colourful, heavy stock, coil bound 10.5 x 13 inch, 12 month) 2009 Calendar, you can order a signed copy through my Etsy shop.