FAQ | How to show foil and emboss on greeting card mockups

By heather at 9:57 pm on Thursday, July 8, 2010

Further to the question of how to show glitter on greeting card mockups, here is a real example of one of my greeting cards that has a pearly foil pattern in the background, on the text, and embossed flowers. When I created this card, I had four printouts from the layers in my Adobe Illustrator file…

1) The Print Only Layer shows what will be printed in ink on the card. (Click to see full-sized images)
greeting card mockup example

2) The Foil Layer shows where glitter or foil stamping will be used. Note that when you go to send the design to a printer, if there is more than one colour of foil used, you will need to make separate layers in your files for each colour.
greeting card mockup example

3) The Emboss / Cup die Layer shows the outlines of what shape needs to be created with the emboss.

greeting card mockup example

4) The Mockup shows where the foil and emboss layers are meant to line up with the printed image below.

greeting card mockup example

If you are sending a card design to a greeting card publisher and wish to show foil, glitter, or embossing, the simplest way to do it is to show it in black printouts separately from the design itself. You can find more of my greeting card tips here.

Filed under: illustrations, greeting cards, tutorials, FAQS

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Pingback by blog.illustrationcastle.com » FAQS | How do you show glitter on your illustrations? And more…

July 8, 2010 @ 10:03 pm

[…] Question: How do you show publishers glitter throughout illustrations? Answer: Typically you would show this in a separate printout simply in black. If you have design software such as InDesign, the easiest way to do this is to create a layer for the illustration and text, and a separate layer for the glitter/foil. Then you just block in the area you want glittered in black on that separate layer. Otherwise, you can simply tell the publisher in your cover letter that you want the book to have glitter throughout. You can send a small sample of it with glitter hand applied on a copy of the illustration, but I wouldn’t recommend mocking up the whole book this way… if your book gets picked up by the Publisher, then you can discuss your ideas for the rest of the book. (I’ve posted screen shots with examples of foil and emboss on a real greeting card mockup here.) Question : Who decides the shape of the book (square, landscape, portrait etc.) - the illustrator or the publisher? Answer : The publisher usually has specific sizes they work with, but there is some flexibility there if the illustrator has their own great ideas! […]

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Comment by Sarah P

July 31, 2010 @ 11:52 am

Thanks for posting this. It is exactly how we do it in the manufacturing of gift bags and boxes. I’m glad to know that it is consistent across other platforms.

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