I’ve done this tutorial before, but wanted to show in a little more detail how easy it is to tint with colour a graphite pencil drawing in Photoshop. This example is from the children’s book I’m currently working on, Spotty & Eddie Visit Percé. (First off though I’ll apologize for my fluctuating spelling of the word “Colour.” Being Canadian that’s how we spell it… but Photoshop uses American spelling, but I just can’t help my English grammar sometimes!)

1) Scan the pencil drawing at 300dpi 100%. Then open in Photoshop, and resave as a PSD file.

2) In this sketch I want a pure white background. Instead of erasing the background, I used the magic wand to select the background, feathered the edges, and then on a new layer filled the selection with white. This leaves me the option to later change the white to a coloured background. (Read on …)

All of the hard work is done… the InDesign files are packaged, zipped, and FTP’d, and now Riley’s Lost Tooth is now in the hands of our printer! It’s been exactly twelve months to the day, from my initial quote for the illustrations, to reading the manuscript, to sketches, to watercolor painting, to layout and finally to preparing the files for the printer. Even now the journey isn’t complete as copyright has to be arranged, ISBN registered, and a myriad of checks to go through on the printer’s end before it is finally in our hands. But on my end of things the process is finished and I just have to wait patiently to see how it all turns out! While it feels like the end of the process, it’s actually just the start for this book, whose life will start once it actually hits the shelves in a few months.

Question : Do publishers really look at unsolicited (illustration) samples? Or do they have interns to do it?

Answer : YES, publishers and art directors really do look at unsolicited illustration samples! When I worked as Art Director for Northern Cards, I used to receive samples and sketched ideas via email, snail mail, and even fax. Was fun seeing all the new artwork and styles cross my desk! Many artists would work on spec (not at my request!) and send finished artwork samples, but we often purchased designs from artists who sent their ideas as black and white mock-ups. I would review the artwork… at a glance I’d have a good idea whether the style, caliber, and subject matter of the work would suit our product lines. Sometimes the timing of the samples would just be off (i.e. receiving Easter submissions when we’re looking for Christmas…), but we’d keep files of the artists samples to call on when it would suit.

Larger design firms may have interns sort through digital and printed samples, or even source illustrators via the internet or source books. As long as you are actively marketing your illustrations and keeping your work landing on their desk you’ve got a better chance of being remembered for a suitable project.

Question: Is it ok to send rough sketches or designs to publishers instead of finished illustrations?

Answer: Yes! Art directors don’t mind receiving roughed out ideas, be it sketches or digital mockups. Some art directors even prefer this, as if your design is picked up, they can have you illustrate the final artwork to their greeting card specifications and/or even make any minor adjustments to the design before you start on the finals. Sending roughs* is also good for you as the illustrator, in that you avoid working on spec, spending time illustrating artwork with only a chance it will be purchased. To protect your ideas when submitting to various companies, just be sure to include a © Your Name on your designs.

*When I say “roughs,” I don’t mean scribbled on the back of a dirty napkin… try to keep them neat, descriptive, easy to make out the idea you’re trying to portray.
I’ve posted more tips on sending samples to greeting card publishers here.

Question : Is there a preferred size to illustrate children’s books?

Answer : I’ve found is that size varies from publisher to publisher. Happily, if your manuscript is picked up by a publisher, they will let you know what sizes are available to you. This goes the same for self-publishers, who are able to give a good rate to authors for printing books because they have a standard cookie-cutter size they work with.

A very helpful editor over at Omnibus Books gave the advice at a children’s book writing seminar that it is very unusual to receive finished illustrations with a manuscript. She went on to say that it is even discouraged because of the uncomfortable situation that can arise when the story is literary genious and the illustrations are scribble, or the illustrations are masterpieces and the story is dribble!

With that advice in mind, if you wish to submit a manuscript with illustrations, I would lean towards only sending in sketches and perhaps one finished illustration (as a sample) with your manuscript to a publisher.

That being said, there are many talented aspiring writer/illustrators out there… and to you I would give the advice to just illustrate larger than you hope the book will be, and paint extra bleed (trim) around the illustration. That way if your story is picked up by a pubisher, there is flexibility to scale down and trim the illustrations as needed.

You can find more tips on how to illustrate a children’s book here. And if you have any questions about children’s book illustration or publishing, feel free to post your questions in the comment section.