Developing your own brand is the first step in marketing yourself as an illustrator. The purpose of a business card is to quickly provide the recipients with your contact details, to remind them of who you are and what you do. The best part about being an illustrator is that your business card doesn’t need to be stuffy… it needs to reflect your style, while being simple enough to complement any printed promotional materials that it may accompany.
Here are a few tips to keep in mind when creating your business card :
- • Contact details to include are : Your logo, name, phone number, email & website.
- • Keep the type treatment clean and legible. Choose type treatments that you can carry across your other stationary (such as invoices, letterheads, quotes, etc.) Above all keep your promotional materials consistent with each other, you don’t want a higgldy-piggledy bunch of promotional materials.
- • Size : Go with a standard business card size. While choosing a unique size is, well… unique… it can be a wasted expense when the thing people are most interested in with an illustrator’s business card is illustration!
- • Full-colour printing : Prices for printing have dropped significantly, so that now it is almost as cheap to print full-colour (front & back) business cards as it is to print them in black & white. Yeah, full-colour illustration opportunities!
- • Embellishments : It’s a personal preference whether you want to splurge for embosses, varnishes, or matte-laminates… just keep in mind that you want your illustration to be the star of your business card.
- • Consider including an illustration : You’re an illustrator, so take this opportunity to show off your style! Chose an illustration that best reflects your talents. Crop in close for interest, or show the whole illustration on the back of the card. You could even illustrate something especially for your business card. If you have more than one style, you may want to consider having more than one business card (just be sure to keep your logo and contact details consistent between business cards.)
Above all, have fun with your business card… give it a bit of your personal flare, and don’t be afraid of making it look like your own style as people like to see an illustrator’s styles come through in their branding materials.