Association of Illustrators | 2007 Illustrator Fees & Standard Pricing

By heather at 2:59 am on Wednesday, January 16, 2008

I’ve found this AOI Report of Illustrator Fees & Standard Pricing 2007 to be a gem of a resource… already have put it to use as a rough starting point when providing quotes for products I’ve never had to illustrate before. It has everything from children’s book rates to advertising pricing. An illustrator’s dream! Well worth reading in full – be sure to read it with an English accent, it’s more fun that way. According to the AOI, the most important considerations when calculating your fee are :

• The Use

• Area of Use or Territory

• Duration

• Client’s Profile

• Reputation of Illustrator

• Expenses

• Client’s Budget

Filed under: business of illustration

7 Comments »

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Comment by Rick

April 18, 2008 @ 8:22 am

hey folks. not sure if anyone out there can help me but i am looking to do some illustrations for a start-up company that will be producing greeting cards, calendars, etc. they sent me the contract and it looks like they want to pay me in royalties-only (5% of wholesale price t be determined by company). and they want to own the rights to my images. now i don’t know a lot about this sort of thing but that doesn’t sound right to me. any ideas? i don’t want to pass up a good opportunity but i don’t want to be taken advantage of either…
thanks for any help.

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Pingback by Illustration Fees and Standards of Pricing at the Association Of Illustrators | Cartooning & Illustration Blog: Coghillustration

January 10, 2009 @ 8:41 am

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Comment by Ben Hutchings

March 12, 2009 @ 9:11 pm

Thanks for posting that link (although you did it over a year ago!). It’s great to have a starting point for figuring out quotes. That’s the worst part of the job!

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Comment by Eva

April 15, 2009 @ 5:27 am

Thanks so much, great reference point for quotes, particularly the reuse fee, always a sticking point!

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Comment by Vee

April 3, 2010 @ 4:39 am

hey heather, is there any reason why i am unable to access the article? it takes me to a page that says, “please access this from the main site.” has the AOI restricted it to members only?

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Comment by Ni

June 20, 2010 @ 6:44 pm

Hi,Heather:
I can’t access this page as well. I would love to see the informations about the pricing guideline. Thank you!!

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Comment by heather

June 20, 2010 @ 11:37 pm

Hey, I checked out that link, looks like the AOI site has moved since I posted this. You might need to do a bit of hunting for iton their site… It may not even be available anymore to non-members as it’s a few years old. Cheers, Heather

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