This is the first of Ten Essential Marketing Skills for Freelancers written by Leo Babauta and posted at Freelance Switch :

“Blog. It’s been said many times before, but the blog is the new resume. If you don’t have a blog, learn how to start one up. And don’t just rant about politics and talk about your cat. Make your blog look professional, write about things that would look good to potential clients, and offer your services to others (with contact info, of course). If you are a designer, be sure that the design is clean and creative. If you are a photographer, the photos should knock them out. If you’re a writer, have only your best writing on your blog. In all cases, have a simple, clean layout with well-written words. If you’re not good at this yet, constantly learn and refine. Look at other professional blogs for inspiration, then tweak. Then edit some more.”

If you liked this tip, you might want to check out these tips on How to Promote Your Children’s Book Through Blogging.