Illustration & Design by Heather Castles © Image Craft, Inc.
This is probably one of the most versatile illustrations I created for Image Craft, Inc (SKU#W88539 Thoughtful Moments). I got the idea from an 80’s greeting card that was in archives at Image Craft, Inc. The photograph of roses in a ring was very outdated, but thought if I illustrated it, it may look classy. So I spent an hour or so illustrating a ring of roses in pencil, on a plain piece of printer paper (love that printer paper!)
I scanned the graphite pencil illustration, brought it into Photoshop, and gave it some colour.
Then I set the type, and because the card was intended to be an upper end Wedding card, applied a cup-die emboss, two foil treatments, and an insert… very glamourous! I wasn’t happy with the colour of the insert, but they were happy.
The design was used again and again… I think the choice of execution (pencil on a white background) coupled with the subject matter (roses) made it very versatile to reapply & rework for new card designs. They certainly got their money’s worth out of that one hour of illustrating!
A few of the SKUs that I reworked the graphic to were : V68353 Image Craft Valentine’s 2004, A81409 Image Craft Summer Promo 2004, W45156 Lawson Falle wedding card, V08172 Image Craft Valentine’s 2004, V08138 Image Craft Valentine’s 2004, V08139 Image Craft Valentine’s 2004, V08179 Image Craft Valentine’s 2004. It was also reapplied (in yellow) to a card 48212 in the Voices of Faith ‘Happily Ever After’ line, and used for the Voices of Faith signage.