Illustration by Heather Castles (MacKay) © Image Craft, Inc. (now Hallmark)
Frost Fairy Christmas greeting card illustration & design
End Client: Image Craft Inc.
End Product : Greeting Card
Media Used To Create: Colored Pencil, Pastel, Pencil, Watercolor
Copyright Owner: Hallmark
Description of the process :
Another one-day-turnaround illustration for Image Craft, Inc. I had the idea, drew a doodle, showed it to my colleague sitting next to me…then cracked out the paint & pencils and illustrated it that morning. By the afternoon it was scanned, I dropped the text on and designed where the sparkle foil application would go… and it was approved the next morning during our group a.m. critique! I do miss working at Image Craft, it was pretty exciting in the sense that they had so many cards to produce yearly that almost anything I came up with ended up being published… it’s not often that you’re given so much freedom as a designer/illustrator. I was really pleased with the final product (the jpg doesn’t do the foil justice!)
Note : Image Craft, Inc. (Ontario, Canada) closed June 2006 with the bankruptsy of its parent company, Paramount Greetings (USA). The rights to the artwork I created for Image Craft has been transfered to their new owners… Hallmark. So if you happen to see this design on a new Hallmark Card…give me a buzz :) Thank goodness I’ve kept all the original artwork!