Guerilla Marketing | Tips for Creating A Great Brochure

By heather at 7:24 pm on Monday, November 27, 2006

Just received this tip for today…try reading it swapping the word “brochure” for “promotion,” the tips still apply.

Tips for Creating a Great Brochure

  • Don’t bury the benefits.
  • Create a clear call to action.
  • Put your highlights in the headline, subhead or captions.
  • Don’t assume your brochure will close the sale.
  • Take a real-world view of work in progress.
  • Connect your brochure with your other marketing materials.
  • Create your brochure with a high resolution printer.

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Filed under: business of illustration

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