Just received this tip for today…try reading it swapping the word “brochure” for “promotion,” the tips still apply.

Tips for Creating a Great Brochure

• Don’t bury the benefits.
• Create a clear call to action.
• Put your highlights in the headline, subhead or captions.
• Don’t assume your brochure will close the sale.
• Take a real-world view of work in progress.
• Connect your brochure with your other marketing materials.
• Create your brochure with a high resolution printer.

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