Seasonal Greeting Card Tips : Valentine’s Day

By heather at 10:36 pm on Wednesday, September 20, 2006

Date : February 14th

Publishers start thinking about designs : August

History :

Tradition holds that the first Valentine was sent in 270 A.D. by St. Valentine on the eve of his execution for refusing to renounce Christianity. Actually a note of appreciation to his jailer’s blind daughter for bringing him food and delivering messages during his incarceration, it was signed “from your Valentine.”

The Romans celebrated St. Valentine’s Day as the Feast of Lupercalia, dedicated to the pastoral god Lupercus and to the Goddess of Love, Juno. Roman maidens placed their names in an urn set up in the public square and courageous bachelors drew from it to obtain their “blind date” for the coming year.

The Christian Church denounced these “love lotteries” as pagan rituals. During the Middle Ages, love lotteries persisted in France as “chance boxes” that allotted couples one year to get married or part company. In England, men wore the name of the girl they drew on their sleeve, encircled with a heart.

Written Valentines appeared around the year 1400 as quaint love missives, often given anonymously. By the 1700s, the familiar “roses are red, violets are blue…” verses were popular, and by the 1850s, the French began to ornament their Valentines cards with gilt paper, ribbons, lace and other intricate embellishments.

The first Valentines in America were exchanged during the Revolutionary days and were mostly handmade with sentimental verses written in flowing script. In 1840, Miss Esther Howland, an imaginative artist and entrepreneur, became the first regular publisher of valentines in the United States, eventually heading her own publishing firm that specialized in Valentine cards.

– Greeting Card Association

Icons :

  • angels
  • Aphrodite
  • candles
  • chocolates
  • chocolate box
  • couples
  • cupid
  • cute animals holding hearts
  • doves
  • flowers
  • fondue
  • hearts
  • kisses
  • lace
  • moonlight
  • music
  • park bench
  • pets
  • queen of hearts
  • roses
  • wine glasses

Colors : red, white, pink fuchsia
Fonts : script, romantic, handwritten, elegant, classic

Flowers :

  • ASTER Symbol of Love, Daintiness
  • Acacia (yellow): Secret love.
  • Almond (flowering): Concealed love; Hope.
  • Althaea or Alcea: I am deeply in love; Consumed by love.
  • Ambrosia: Love returned; Your love is reciprocated.
  • Anemone: Estrangement; Expectation; Forsaken; Loneliness; Fading hope; Symbol of Love; .
  • Arbutus: Thee Only Do I Love .
  • Astilbe: Love at first sight.
  • Bachelor Button’s: Celibacy; Hope in love.
  • CAMILLIA (White) You are Adorable
  • CAMILLIA (Pink) Longing for You
  • CAMILLIA (Red) You’re a Flame in My Heart
  • Carnation (pink): Encouragement; Woman’s love; Unforgettable.
  • Carnation (red): Ardor, Admiration .
  • Carnation (striped): Rejection.
  • Carnation (white): Devotion; Pure and Ardent Love; Sweet; Lovely .
  • Carnation: Pride; Beauty; Fascination; Admiration; My heart aches for you; Pure and deep love.
  • Chrysanthemum (rose or red): I love you; too.
  • Citron: Natural beauty.
  • Clematis: Intelligence; Mental beauty; I Love Your Mind .
  • Dittany of Crete (white): Passion.
  • Dogwood: Forgetfulness; Love undiminished by; Constancy .
  • Gardenia: You’re lovely; Secret love; Refinement; Purity .
  • Gladiolus: Ready Armed; Strength Of Character; Love at First Sight .
  • Gloxinia: Love at first sight.
  • Honey flower: Love sweet and secret.
  • Honeysuckle: Fraternal affection; Bonds of love; A wedding will follow shortly; Dost thou love me?; Sweet Disposition.
  • Honeysuckle (coral): Fidelity; Generous and devoted love; Sweetness of disposition.
  • Lilac (purple): First love; First emotions of love.
  • Mayflowers: You only do I love.
  • Moonflower: I only dream of love.
  • Morning Glory: Affection; Departure; Insincerity .
  • Moss: Maternal Love; Charity; Patience; Pray wait; Ennui (boredom).
  • Moss Rose: Confession of Love.
  • Motherwort: Concealed love.
  • Nandina: My love will grow warmer.
  • Narcissus: Egotism; Vanity; You love yourself too well; Formality; Stay as Sweet as You Are.
  • Peach Blossom: I am your captive.
  • Poppy (variegated): Flirtation;.
  • Prince’s Feather: I blush for you.
  • Ranunculus: Dazzled by your charms; Attractiveness; You Are Radiant With Charms.
  • Rose: I Love You; Perfect Happiness; Always; Desire; Friendship; Unity; Warmth of heart;
  • Love at first sight; Joy; Gladness; Please believe me; Passion; Love
  • ROSE (Single Bloom) I still Love You
  • Rose (Jacqueminot): I am true.
  • Rose (Austrian): You are all that is lovely.
  • Rose (bridal): Happy love.
  • Rose (burgundy): Unconscious beauty.
  • Rose (cabbage): Ambassador of love.
  • Rose (Carolina): Love is dangerous.
  • Rose (China): Beauty always new.
  • Rose (Damask): Beauty ever new; Young and brilliant; Freshness .
  • Rose (deep red): Admiration; Bashful; Embarrassment; Bashful shame .
  • Rose (faded): Beauty is fleeting.
  • Rose (full blown): Engagement.
  • Rose (full red): Beauty.
  • Rose (fully open placed over buds): Secrecy.
  • Rose (Grandiflora): High souled.
  • Rose (Guilder): Age; Winter.
  • Rose (half blown): Timid love.
  • Rose (Japan): Beauty is your only attraction; Illusion.
  • Rose (La France): Meet me by moonlight.
  • Rose (Marechal niel): Yours; Heart and soul.
  • Rose (Montiflora): Grace.
  • Rose (moss): Superior; Confessions of love.
  • Rose (mundi): Variety.
  • Rose (musk): Capricious beauty.
  • Rose (pink): Grace; Gentility; Gratitude Perfection, Happiness.
  • Rose (Provence or centifolia): My Heart Is In Flames.
  • Rose (red): Romantic love; Respect; Courage.
  • Rose (red and white together): Unity.
  • Rose (rock): Popular favor.
  • Rose (thorn less): Love at first sight; Ingratitude; Early Attachment .
  • Rose (white): I am worthy of your love; Silence; Innocent love, Innocence, Purity; Sincerity.
  • Rose (white, withered): I am in despair.
  • Rose (wild): Charming simplicity.
  • Rose (yellow): Decrease of Love; Jealousy; Unfaithfulness; Try to Care; Let us forget; Love is
  • waning; Friendship.
  • Rose (York and Lancaster): Conflict.
  • Rosebud: Beauty; Youth; A heart innocent of Love.
  • ROSEBUD, MOSS Confession of love
  • Rosebud (red): Inclined to love; Pure and lovely.
  • Rosebud (white): Too young to love; Heart Ignorant Of Love; The heart that knows no love.
  • Rose leaf: You may hope.
  • Tulip: Beautiful eyes; Look on me; Declaration of Love; Perfect Lover; Fame; Perfection.
  • Tulip (red): Undying love; Declaration of love.
  • Tulip (variegated): Enchantment; Your eyes are beautiful.
  • Tulip (yellow): Hopeless love; Desperately In Love .
  • Venus’s looking glass: Flattery.
  • Violet (blue): Faithfulness; Love.
  • Violet (white): Candor; Modesty; Hope; Let’s take a chance on each other
  • Virginia Creeper: I cling to you.
  • Virgin’s Bower: Filial love.
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